Capture247 was created by Niche Communications to cater for the rising number of ‘higher-end’ estate agents using the professional photography on offer. The type of property theses agents are normally marketing are extremely expensive, more often than not expansive & almost always require more than a standard 8 images to showcase their beauty. It was important to to detach Niche Communications to far from the brand, but at the same time make it seem like a more expensive arm of the business.
Therefore, Capture247 needed a brand image to match these agent’s expectations, whilst showcasing the skills of the photographers involved. It was all about showing off the wonderful photography, how how good their £3m+ property in Central London might look. As the saying goes ‘a picture tells a thousand words’ so when designing the site, I went for image over substance – especially on the homepage.
Along with creating a logo, colour scheme and responsive website, I designed the corporate stationary, email footer & a lovely matt laminated, spot UV brochure.