ShopTo were entering into the market of selling digital games (codes you entered online to download a product, rather than a disk in a box) and wanted a storefront different to the rest of their website. I wanted to make sure that the Playstation Digital Store was quite obviously a Sony centric environment, taking cues from both the Playstation Network Store and Sony’s own website. Technically, we also wanted to have the page load once, and the content all pull in through script as the user searches through the digital library. I was really pleased with the end design, as were Sony.
The site is now live, however will have probably changed since it was originally built (and the fact I no longer work at ShopTo).