In order to boost customer retention, and to reward loyal clients who keep coming back, BOB Salons wanted to create a scheme whereby it’s visitor could earn loyalty points. To begin with on the project the scheme – called Hairmiles – needed an identity. I created some concepts, which I have included below as I love them, but we settled on a variant of the BOB logo. Once we had the identity completed, the membership card and an introduction leaflet were needed to give out in the salon and to create interest. Below are some photos of the leaflet, and the flat designs as well.