The Duke of Edinburgh’s Award wanted a newer, more modern look for their Reward Cards and accompanying literature that goes out to individuals who sign up to undertake an expedition. In the past, the DofE design has been quite traditional. However this new direction adds lots of neon colours and modern image treatments. The idea was to design the Reward Cards and leaflets/vouchers/card holders that participants received more in line with other brands that people may be exposed to in their everyday life.
There are different levels of an Expedition young people can go on (Bronze/Silver/Gold). As well as a card from adult volunteers. Each set would contain a personalised card, printable voucher and a leaflet to explain the benefits one gets from the Reward Card. The plan is for more marketing literature to be included. I am currently working with the DofE on new designs now.
It was an honour to work on this project. I am very proud and pleased with the outcome.