This advertising project is a by-product of a larger, ongoing brand overhaul I am currently working on. In the past, every advert IBB was created slightly differently. Either by a different member of staff, or a in a different program. Because of this, IBB Solicitors’ advertising was not consistent. Part of the branding project has been to ‘standardise’ print adverts somewhat, and enable the target audience/viewers to recognise an ad as IBB. In order to do this, colour palettes, image treatments and advert footers have had rules introduced.
Below are some examples of adverts created for IBB to use in the local/national press. They now have more coherence, more uniformity and more brand elements. Going forward IBB’s advertising will feel all part of the same family. Like the newsletter project before, more items will be added soon.