A start-up food delivery business based in Reading needed a logo to represent the businesses personality. Kloud Kitchen specialises in creating restaurant quality food, delivered to your door or office. While the main focus was on health and freshness, it was important that it looked modern and trustworthy. They also requested an injection of fun.

I created a handful of concepts to show the client, who then picked their favourite to tweak for the final design. Below you can see how the logo looked before and after. I have also shown how the new design can be treated, and some of the discarded concepts. The chosen colours were inspired by the food and menu that Kloud Kitchen serves.