Building on the success of their previous campaign. Michael Hardy wanted to get the message across that although they are an Estate Agent, they do a lot more to make sure the process of buying/selling/letting a house much easier for their clients.
This campaign launched using quotes from Michael Hardy’s All Agents site – an online platform where clients can leave comments about their experience. I chose a couple of the more memorable ones which chimed well with MH’s the tone of voice.
The campaign then evolved to become about the individual agents, again including positive feedback from the All Agents site, but this time aimed towards the person featured on the advert. I felt by doing this, the wall between client & agent was already breached before visiting the office. A potential buyer could walk in, & already know who ‘Neal” was because they’d already seen him in the newspaper.
This campaign covered both Press & Magazine Advertising, Online Banners & Social Media Artwork, Large Scale Billboard ads, Mailers – both data & mail drop as well as Bus Supersides. Some examples are below…