Berkshire based estate agents Prospect wanted to rebrand their business. It needed to appeal to a different target audience and create a buzz. The old brand had become extremely inconsistent. After discussing who they wanted their target market to be, and looking at the brands those individuals would be either associated with, or aspire to have, logo concepts were sketched up.
It was an extremely collaborative project. From all the rebrand concepts created, we sat down as a team to evolve the favoured designs into what is now the final logo. A PHD version was also needed for the higher priced properties that the business would market.
Once the logo was designed, all aspects of the business visually needed to be recreated. Along with a new tone of voice. From business stationery to for sale boards, office signage to brand guidelines, almost every aspect of what the Prospect client sees was part of the rebrand. Below you can see a small selection of images from the project.