Berkshire based estate agents Prospect wanted to rebrand their business to appeal to a different target audience and create a buzz around what had become an extremely inconsistent brand. After discussing who they wanted their target market to be, and looking at the brands those individuals would be either associated with, or aspire to have, logo concepts were sketched up.
It was an extremely collaborative project, and from all the concepts created we sat down as a team to evolve the favoured designs into what is now the final logo. A PHD version was also needed for the higher priced properties that the business would market.
Once the logo was designed, all aspects of the business visually needed to be recreated, along with a new tone of voice. From business stationery to for sale boards, office signage to brand guidelines, almost every aspect of what the Prospect client sees was updated. Below you can see a small selection of images from the project.